The Mountain Research Initiative, based in Bern, Switzerland is a non-profit organization that promotes global change research in mountain regions across borders and disciplines through connection and collaboration – with a view to supporting pathways towards sustainable mountain development.
Support the MRI in repositioning itself as an effective communication and networking hub for mountain region research by:
Meeting with senior MRI personnel to determine the organisation’s objectives, define the project scope and to collate relevant, existing material. Undertake a detailed audit of the MRI’s brand identity and communication activity. Use the results of this extensive audit to present a refreshed identity and new communication strategy.
The audit led to the delivery of a new corporate identity and the creation of a communication strategy with a long-term vision and fine-tuned for short-term implementation. The strategy encompassed a dedicated social media plan and advice on which tools to develop and when; and it met the requirement of being manageable within the MRI’s existing framework and resources.